Trade Gothic can be used on any communication materials. It has the versatility to work well for body copy and headlines, but also on print materials, outdoor boards, and everything in between.
There are some instances where Trade Gothic should not be used – mostly on websites and in PowerPoint presentations. Arial is a great substitute because it is a universal font accessible by everyone.
Bembo should only be used with the permission of the Ë¿¹ÏAPP Marketing Department.
Great Vibes should only be used with the permission of the Ë¿¹ÏAPP Marketing Department.
Media requesting specific photos should contact Public Relations ([email protected]). Employees should utilize the University’s Asset Den to access high-quality photos for their departmental needs.
To begin using University Social Media channels, we have created two resources. The full Social Networking Guidelines outlines university policies for use on Social Media. We have also created a Quick Sheet to use as a fast reference on how to use social media in the name of the University.
While these are not all the iterations of approved social media icons, these can be used as a starting point for social media accounts. For information on how to create your own icon, refer to the full brand guidelines.
For digital accessibility, especially when using white text on top of Gold, we recommend using a darker shade of Gold (#857542). This ensures sufficient contrast and meets WCAG standards for digital screens.
